We've moved! Please register with us at the new Simmer's Garden.

 
PortalHomeSearchFAQLog inRegister
We've moved! Please join us at the new Simmer's Garden! We've moved! Please join us at the new Simmer's Garden! We've moved! Please join us at the new Simmer's Garden!
News & Reminders
We've moved! Please register with us at the new Simmer's Garden!
Facebook

Share | 
 

 EA Employee Chastises Company Over SimCity in Public Letter

View previous topic View next topic Go down 
AuthorMessage
CindaLove
Admin
avatar

Female

Pisces Posts : 3130
Simoleons : 357821
Reputation : 729
Join date : 2012-03-08
51
Location : Arkansas, U.S.A.

PostSubject: EA Employee Chastises Company Over SimCity in Public Letter   Tue Apr 09, 2013 7:31 pm

The release of SimCity will likely be studied for years as a case of how not to launch a product, and the story keeps getting stranger and stranger. Six hours ago, an anonymous redditor posting under the name “DisappointedEA” made a thread containing an open letter expressing his disappointment in the company’s handling of SimCity. The twist? He reportedly works there.

The poster, claiming to be an artist at EARS, said the only proof he could provide was the fact that all employees received an email from EA Executive Vice President and Chief Talent Officer, Gabrielle Toledano, today about International Women’s Day, which is in fact true. But he’s now deleted the entire text of the post after it received so much attention, which seems like some form of proof in and of itself. I have contacted him to see if he can privately confirm his position at EA, but am still waiting to hear back.

The letter questions EA’s decision to release SimCity with always on DRM, which has ravaged the launch of the game with paying players not being able to log on, or sometimes waiting hours for the privilege. EA has actually resorted to stripping features out of the game in order to help it run better, which has caused some outlets to drastically lower their official review scores. The current buggy, feature-deleted product is not the same game they played for their review, they say.

The alleged employee goes on to say that EA should actually patch the game to allow offline play. He accuses the company of being anti-consumer, shirking accountability and lacking integrity, all things that go against EA’s official list of company values.

Here’s the full text of the letter in question, since nothing ever actually disappears from the internet once it’s made public:

Quote :
To the executives at EA, from one of your employees

I am deeply embarrassed by the troubled launch of Sim City and I hope you are too. When I walk around our campus and look at the kind of talent we’ve collected, the amenities we have access to and the opportunities working at such a big company affords us, I can’t imagine how for release after release, EA continues to make the same embarrassing, anti-consumer mistakes. We should be better than this. You should not be failing us so badly.

Another thing I see when I walk around our campus are massive banners that display what are said to be our company values. They are on posters on every floor, included in company-wide emails and hanging above the cafeteria in bright colors. You even print them on our coffee mugs so we see them every day. But somehow when planning the launch of Sim City, you threw them all out the window.

Most important of the values you are ignoring is Think Consumers First. What part of the Sim City DRM scheme, which has rendered the game unplayable for hundreds of thousands of fans across the globe, demonstrates that you are thinking about consumers before you are thinking about yourselves? Does “first” mean something different in boardrooms than it does to the rest of us? Does the meaning of that word change when you get the word “executive” in front of your title?

You can’t even pretend that you didn’t know consumers would be angry about this. Common sense aside, consumers complained about this during your public betas. In fact, when one of them posted his criticisms on the forums, he was banned! You tried to silence your critics. The same thing is happening now as users write in to demand refunds. What part of this behavior aligns with our company value to Be Accountable?

What you’ve demonstrated with this launch is that our corporate management does not believe in our core values. They are for the unwashed masses, not for the important people who forced this anti-consumer DRM onto the Sim City team. This DRM scheme is not about the consumers or even about piracy. It’s about covering your own a***s. It allows you to hand-wave weak sales or bad reviews and blame outside factors like pirates or server failures in the event the game struggles. You are protecting your own jobs at the expense of consumers. I think this violates the Act With Integrity value I’m looking at on my own coffee mug right now.

On behalf of your other employees, I’d like to ask you to fix this. Allow the Sim City team to patch the game to run offline. If Create Quality and Innovation is still a core value that you believe in, then this shouldn’t be a hard decision. Games that gamers can’t play because of server overload or ISP issues are NOT quality. Be Bold by giving the consumers what they want and take accountability for the mistake.

Finally I’d like to ask you to follow the last company value on the list in the future: Learn and Grow. When you made this mistake with Spore, the company and all your employees suffered for it. You didn’t learn from that mistake and you are making it again with Sim City.

So please, learn from this debacle. Don’t do this again. Grow into better leaders and actually apply our company values when you make decisions. Don’t just use them as tools to motivate your staff. With the money, talent and intellectual property available to EA, we should be leading the industry into a golden age of consumer-focused game publishing. Instead we’re the most reviled game publisher in the world. That’s your fault. Things can only change if you actually start following the company values and apply them to every title we launch.

Sincerely,

A Disappointed But Hopeful Artist at EARS

EDIT: with regards to proof, I am an employee, so I do not want to jeopardize my standing, but today, all regular EA employees got an e-mail with a note from Gabrielle Toledano in celebration of International Women's Day. Another EA employee would have to confirm, but its the most proof I'm willing to risk providing.



It’s a bold move for this nameless employee to write something like this, but so bold he might not be nameless for long. The internet loves a good big game hunt, and many are likely hard at work attempting to find out who this person is. The same is probably also true for EA themselves, but their PR nightmare would likely only multiply if they tracked down and fired this person, should he actually work for the company.

And if this is all a big hoax? Overlooking the fact that such a thing would be nearly impossible to prove short of an outright confession, the fact that this letter has gotten so much attention speaks to the true magnitude of this fan uprising. People are always looking for the next reason to pile on EA, but this time, they’ve found one that exposes a real issue in gaming today. People paid for a product they cannot play, due to a measure meant to ward away pirates. In many cases, players also cannot get refunds for their purchase of a non-functional game, which only serves to aggravate the situation further.

As brave as this supposed employee may be, it may come back to bite him, but his Spartacus moment is turning into a rallying cry for the victims of one of the biggest launch disasters in modern gaming history. At this rate, who knows what will happen next?

Update: EA is now gifting a free game to SimCity players for their troubles.

~Forbes





Last edited by CindaLove on Wed Apr 10, 2013 8:43 pm; edited 1 time in total
Back to top Go down
http://www.cindassimstyle.com/
Lilly LeClaire
Vocal Legend
Vocal Legend
avatar

Female

Leo Posts : 943
Simoleons : 330647
Reputation : 476
Join date : 2012-03-10
66
Location : Arizona USA

PostSubject: EA Employee Chastises Company . . .    Wed Apr 10, 2013 8:29 am

Well, this is either an employee or someone who has been on the EA campus. This employee could be in danger of losing his or her job depending on the terms of their contract with EA. I'm not familiar with EA and how they operate. I'm only aware of how APPLE operates regarding employees and they can't say anything at all or they will be fired. In fact, when employee of other companies are with APPLE employees, they don't talk about work. APPLE says it's for product security reasons. There's also a lot of secrecy at APPLE.

Not sure if EA goes to that extreme or not. But, they don't seem to like any comments or suggestions when it come to improving customer service or their products. I saw a special on games and movies being pirated. Actually keeping them online doesn't work. They showed some stuff on a group of computer guys who went online (which is where the game was) and it took them only 4 hours to break the codes and download it -- burning it into a disc which then it was mass produced and sold on the illegal or black market which apparently is a very lucrative market. Actually, Mexico has a whole city devoted to this type of thing (run by a couple of the big drugs lords). This is not legal, of course, and I was watching a program about how the FBI was starting to prosecute this type of "home industry."

So, long story short, EA isn't keeping their games safe from being pirated by keeping them online. If I saw this on a TV show, then surely EA must know this as well.

Lilly flower
Back to top Go down
CindaLove
Admin
avatar

Female

Pisces Posts : 3130
Simoleons : 357821
Reputation : 729
Join date : 2012-03-08
51
Location : Arkansas, U.S.A.

PostSubject: Re: EA Employee Chastises Company Over SimCity in Public Letter   Wed Apr 10, 2013 4:24 pm

I do believe it is possible that it was an EA employee, just simply the way he/she described the workplace. I have seen pics that the Gurus posted years ago of the inside of EA, and there was in fact banners and other Sims memorabilia there like the person described. And as an employee of a large frozen food company, I can testify that these large companies do go all out with banners, tshirts, and other memorabilia to "promote quality" and whenever they accomplish something within that industry and in the community, despite the fact that we all know that they are really not that interested in quality, but just quantity. (We laugh quite often about it because we know better)
You are so right Lilly about the piracy thing. EA thinks they are really doing something, but all it is is a temporary road block. Hackers will and reportedly have found a way to save it to the computer, so they are not accomplishing any thing, because where there's a will, there's a way.



[You must be registered and logged in to see this link.]


[You must be registered and logged in to see this link.]
Back to top Go down
http://www.cindassimstyle.com/
Lilly LeClaire
Vocal Legend
Vocal Legend
avatar

Female

Leo Posts : 943
Simoleons : 330647
Reputation : 476
Join date : 2012-03-10
66
Location : Arizona USA

PostSubject: EA Employee Chastises Company . . .    Wed Apr 10, 2013 11:53 pm

The program I was watching said four hours it took these guys without special training or equipment to break the codes and copy the game to a disc. Four hours. Not long at all. So, EA isn't going to stop that. More likely they are trying to stop honest gamers from sharing discs.

It's possible it's an EA employee. Even if it weren't, the information is still valid and not to difficult to figure out considering all the problems with The Sim City game. Too bad. The Sims games are great games. I don't think that EA realizes what a gold mine they could have if it was all done correctly. Looks like the old maxim: Penny-wise, Pound (or dollar) foolish. They could have made TS3 a much better version of TS2 but, althought some Simmers really like TS3, for many of us it is a big disappointment after playing TS2.

Althought it was about Detroit and cars, I read an article once that could apply to this situation. It was comparing Visionaries (or dreamers and new product and product improvement people) with Bean Counters (MBAs and Accountant who are looking only at the bottom line and not considering the effect of decisions on the consumer and future sales. So, that car sales fell and companies from other countries got a big foot in the door of American auto sales--because they did not consider what consumers would want such as a car that lasts. It seems as thought EA has a lot of Bean Counters and few, if any, Visionaries in the decision making parts of the company.

Lilly flower
Back to top Go down
BBdoll3
Admin
avatar

Female

Scorpio Posts : 2228
Simoleons : 421563
Reputation : 758
Join date : 2012-03-30
71
Location : California, USA

PostSubject: Re: EA Employee Chastises Company Over SimCity in Public Letter   Thu Apr 11, 2013 5:04 am

T.Q.M. (Total Quality Management)... dancer That's what it's all about. We, in the management classification, had to take these classes. After a new Controller took over (a woman - sad to say), all those years of training and getting our department on track where ee's were working just about equal to management and things were running smoothly, she comes in and (The Walls Came Tumbling Down).
groan
It took about (2) months to tare down communication and trust that was among rank and file, and management. Biggest Managers who had worked there for years, packed up and their people moved with them. Many of them went to other departments, others retired, while others down-right Quit! Took jobs for the City/County. It has never been the same since. It was an awful place to work. seesaw

Sounds much like what I witness where I used to work. There were still some of us who still believed in (tqm), and tried to keep it going, but upper management was all messed up after that. It was just a big waste of time. They always talked about Customer Service, but no one was living up to the talk...

I hope who ever this person is does not lose his job. He sounds so dedicated and responsible to the cause and wants them to lived up to the fact they messed up royally. He cares about his customers. US! If many of the others who work closely with him stand together, maybe it will turn around. I know... No I sound delusional, now that I think about what I just said.

Oh well, "Prayers Sent Out To This Person". cross Do they have Unions? lol1 lol1 I think he'll be needing a Rep! Poor Soul! sad

_________________
 Rose2 I am Truly Blessed. I was given another beautiful day to do things I didn’t do yesterday! Rose2


 
Back to top Go down
Sponsored content




PostSubject: Re: EA Employee Chastises Company Over SimCity in Public Letter   

Back to top Go down
 
EA Employee Chastises Company Over SimCity in Public Letter
View previous topic View next topic Back to top 
Page 1 of 1

Permissions in this forum:You cannot reply to topics in this forum
Simmer's Garden :: Other Discussions :: Off-Topic & Other Discussions :: Off-Topic Discussions-
Jump to: